Intake Deck
Operational Readiness Analysis
March 2026
02 Executive Summary
Four numbers that frame the engagement.
03 Company Identity
Duelazo de Mexico SA de CV
~15 people
Betco
Betco white-label with limited customization. Dev bandwidth constrained.
04 Competitive Landscape
Winpot
Licensed MX operator — direct market competitor
Pickwin
Licensed MX operator — direct market competitor
TeamMexico
Licensed MX operator — direct market competitor
Crypto-native payment rails
Affiliate-driven acquisition engine
Lean operational structure (~15 headcount)
05 Regulatory Status
06 Technical Infrastructure
Constrained engineering capacity. Mobile site in development.
07 Financial Health
No P&L model, cash flow forecast, or breakeven analysis provided.
Short operational window — requires rapid decision cycles.
08 Unit Economics
Target: > 2.0x for healthy unit economics
41% drop-off between registration and first deposit. Attribution limited to UTM-only.
09 Marketing Ecosystem
Relying on expensive influencer talent with no dedicated UGC budget. No external creator program. Content doesn't scale — every asset is a one-off cost with no compounding returns.
Mobile in development. High risk for MX market where mobile dominates.
- Guidelines
- Logos
- Color Palette
- Typography
- Photography
- Video Templates
No mobile measurement partner. Cannot attribute mobile installs or in-app events.
10 Acquisition Channels
Channel Imbalance
Affiliates generating 108x more registrations than Meta. Extreme dependency on a single channel creates operational risk.
Attribution Gap
Cannot track post-install events, cross-device journeys, or view-through conversions.
11 Risk Matrix
12 Recommendations
- Deploy page speed optimization (target < 3s)
- Implement MMP for mobile attribution
- Build financial projection model (P&L, cash flow)
- Launch mobile-optimized experience
- Reduce funnel drop-off (A/B test registration flow)
- Diversify from affiliate dependency
- Transition influencer spend to scalable UGC creator program
- Implement proper multi-touch attribution
- Achieve LTV:CPA > 2.0x through retention programs
- Full CRM lifecycle automation
- Scale Meta channel with creative testing framework
- Formal unit economics dashboard
Thank You
Next Steps: NDA Execution → Engagement Proposal → Kickoff